Reasonfield Privacy Policy

Effective Date: April 30, 2025

1. Introduction

Welcome to Reasonfield ("we," "us," "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile application (collectively, the "Services" or "Platform"). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access or use our Services.

We are committed to protecting your personal data and respecting your privacy rights. This policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

By using the Services, you agree to the collection and use of information in accordance with this policy.

Contact Information:

For any privacy-related questions or concerns, please contact us at: legal@reasonfield.com

Important Note: Reasonfield currently operates as an unincorporated entity. This Privacy Policy outlines our data handling practices under this operational structure.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Services depends on the content and materials you use, and includes:

• Personal Data: Personally identifiable information, such as your name, email address, phone number, username, password, demographic information (such as your age, gender, hometown, and interests), and any other information you voluntarily give to us when choosing to participate in various activities related to the Services, such as chat, posting messages, filling out forms, or providing feedback.

• Derivative Data: Information our servers automatically collect when you access the Services, such as your IP address, browser type, operating system, access times, the pages you have viewed directly before and after accessing the Services, and interactions with the Platform. If you are using our mobile application, this information may also include your device name and type, operating system, phone number, country, likes and replies, and other interactions via server log files. If you are using our website, this may include cookie data (please see our Cookie Policy if applicable).

• Financial Data: We currently do not collect financial information. If we implement payment processing in the future, we may collect financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) necessary to process your payment. In such cases, we would use a third-party payment processor, and we would not store or collect your payment card details ourselves.

• Mobile Device Data (if using the App): Device information such as your mobile device ID number, model, and manufacturer, version of your operating system, phone number, country, location, and any other data you choose to provide via the mobile application.

• Usage Data: Information about how you use the Services, including features used, actions taken, time spent, and navigation paths.

• Data Collected by Artificial Intelligence (AI): Information you provide directly to AI features within the Services, interactions with AI models, and data generated or inferred by the AI based on your usage patterns and inputs. This may include text prompts, images, or other data formats necessary for the AI's operation and improvement.

3. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Services to:

• Create and manage your account.

• Provide, operate, and maintain the Services' functionality.

• Improve, personalize, and expand the Services and its features, including our AI models.

• Understand and analyze how you use the Services.

• Develop new products, services, features, and functionality.

• Process your transactions (if applicable).

• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Services, and for marketing and promotional purposes (where permitted by law and subject to your consent where required).

• Send you emails and push notifications (you may opt-out of push notifications by changing settings on your device, and opt-out of marketing emails via unsubscribe links).

• Find and prevent fraud and security vulnerabilities.

• Train and improve our Artificial Intelligence models to enhance functionality, accuracy, and user experience. Data used for AI training will be anonymized or pseudonymized where feasible.

• Comply with legal obligations and enforce our terms and policies.

• Respond to user inquiries and fulfill user requests.

• Compile anonymous statistical data and analysis for use internally or with third parties.

4. Legal Basis for Processing Personal Data (GDPR)

If you are located in the European Economic Area (EEA) or the UK, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only:

• Where we need the personal information to perform a contract with you (e.g., to provide the Services).

• Where the processing is in our legitimate interests and not overridden by your rights (e.g., for improving our Services, analytics, security, AI development, communicating with you).

• Where we have your consent to do so (e.g., for certain types of marketing, use of specific data types, non-essential cookies).

• Where we need to comply with a legal obligation.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

5. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, hosting services, customer service, marketing assistance, and potentially payment processing. These service providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.

• Analytics and AI Partners: We may share usage data or pseudonymized data with analytics providers or partners involved in the development and operation of our AI features.

• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our operations to another company. As we are currently unincorporated, this would apply to any future incorporation and subsequent transactions or a direct asset sale.

• With Your Consent: We may disclose your personal information for any other purpose with your consent.

We do not sell your personal information, as defined under the CCPA/CPRA. We may "share" (as defined by CPRA) certain information like technical identifiers (e.g., via cookies on our website) with third parties for cross-context behavioral advertising if applicable, subject to your right to opt-out.

6. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. We implement measures such as encryption (where appropriate), access controls, and secure development practices. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. Usage data and anonymized data may be retained for longer periods for internal analysis and service improvement purposes.

8. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

A. GDPR (EEA/UK Residents):

• The right to access: You have the right to request copies of your personal data.

• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.

• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

• The right to object to processing: You have the right to object to our processing of your personal data based on legitimate interests, under certain conditions.

• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

• The right to withdraw consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

B. CCPA/CPRA (California Residents):

• The right to know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information.

• The right to delete: You have the right to request the deletion of your personal information collected or maintained by us, subject to certain exceptions.

• The right to correct: You have the right to request the correction of inaccurate personal information that we maintain about you.

• The right to opt-out of sale/sharing: You have the right to opt-out of the "sale" or "sharing" of your personal information (as defined by CCPA/CPRA). As noted, we do not "sell" personal information. If we engage in "sharing" for cross-context behavioral advertising (e.g., via website cookies), we will provide a mechanism to opt-out (such as a "Do Not Sell or Share My Personal Information" link or cookie consent tool).

• The right to limit use and disclosure of sensitive personal information: You have the right to limit our use and disclosure of sensitive personal information (if collected) to that which is necessary to perform the services or provide the goods reasonably expected.

• The right to non-discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

Exercising Your Rights:

To exercise any of these rights, please contact us at legal@reasonfield.com. We will respond to your request consistent with applicable law. We may need to verify your identity before processing your request. California residents may also designate an authorized agent to make requests on their behalf.

9. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. For transfers outside the EEA/UK, we will implement appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or UK equivalent, or rely on other lawful transfer mechanisms.

10. Children's Privacy

Our Services are not intended for use by children under the age of 13 (or 16 in certain jurisdictions like the EEA). We do not knowingly collect personally identifiable information from children under 13 (or 16). If you become aware that a child has provided us with personal information without parental consent, please contact us at legal@reasonfield.com. If we become aware that we have collected personal information from a child without verification of parental consent, we take steps to remove that information from our servers.

11. Specific Considerations for Artificial Intelligence (AI)

Our Services utilize AI features. The data used to train and improve these AI models may include information you provide or data generated through your use of the Services.

• Data Usage for Training: We aim to use anonymized or pseudonymized data for AI training whenever feasible. Where personal data is used, it is processed based on our legitimate interests in improving the Services or, where required, your explicit consent.

• Transparency and Control: We strive for transparency regarding how AI uses your data. You may have options within the Services settings to manage certain data inputs for AI features, where applicable.

• Automated Decisions: If the AI is used to make automated decisions that significantly affect you, you have the right to obtain human intervention, express your point of view, and contest the decision (subject to applicable law).

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website and within the application, and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted. For significant changes, we may provide more prominent notice (including, for certain services, email notification of privacy policy changes or in-app notifications).

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: legal@reasonfield.com

End of Privacy Policy