Adam Grant’s groundbreaking call center study reveals how purpose can fuel productivity like nothing else. By connecting employees to the real impact of their work—helping a scholarship recipient—their calls nearly doubled, and fundraising rose by 170%.

Gloria Mark’s research reveals a costly truth: the average employee switches tasks every three minutes, with each distraction costing more than just time. Workplace interruptions add up, costing the U.S. economy around $588 billion annually in lost productivity, lower quality, and reduced creativity.

FedEx's rise to success wasn't just about logistics—it was about understanding human motivation. By switching from hourly pay to a per-shift model, FedEx incentivized workers to perform faster and more efficiently. This strategic change eliminated bottlenecks and helped the company deliver on its promise of punctuality. Business owners can apply this lesson: when you align incentives with results, productivity follows.

HMRC's clever use of behavioral science led to a significant increase in tax compliance. By sending personalized letters to late taxpayers and informing them that the majority of their neighbors had already paid, the UK tax authority tapped into the power of social norms. This subtle nudge helped increase tax payments by over 5%, demonstrating how small behavioral interventions can have a big impact.

Ever wonder how small changes can lead to big wins? Behavioral science reveals hidden strategies that businesses of any size can use to boost sales and customer satisfaction. From creating a sense of urgency to tapping into your customers’ emotions, these simple hacks will transform the way you think about growth. Ready to discover what you’ve been missing?

Overprescribing antibiotics contributes to a growing global problem: antibiotic resistance. Public Health England, with the help of behavioral science, implemented a low-cost intervention. They sent personalized letters to high-prescribing doctors, comparing their prescription habits to those of their peers. This simple nudge reduced antibiotic prescriptions by 3.3%, demonstrating how subtle social pressure can lead to meaningful change. The intervention respects doctors' autonomy while addressing a critical public health challenge.

Did you know that the way you present prices, text, and discounts could be costing you sales? Small details like removing commas from prices or using italics in the right place can have a big impact on how customers perceive your offers. Backed by scientific research, these subtle psychology tricks are simple to implement and could stop your small business from losing valuable sales. Discover how these quick changes can shift customer behavior and improve your bottom line.

In today’s workplace, purpose is a game changer. When employees feel their work contributes to something meaningful, their intrinsic motivation skyrockets, driving higher engagement and performance. Companies that align individual tasks with a greater purpose foster more committed, innovative, and productive teams. Discover how the power of purpose can transform your organization’s culture and employee engagement.

Explore the importance of building an innovation culture and how it drives company value. Learn practical strategies to foster innovation within your organization and see examples from companies that have successfully embraced this approach.

Understand the Hawthorne Effect and its relevance today. Discover how this phenomenon, where employees perform better when observed, can be applied in contemporary and remote workplaces to enhance productivity and engagement.

Explore the benefits of using third-party feedback collection for sensitive employee opinions on management. Understand how this method promotes honesty, reduces bias, and fosters trust, leading to more reliable data and effective decision-making.

Explore the transformative power of psychological safety in the workplace. Understand its impact on team performance through key studies, and learn how to implement Timothy R. Clark's four stages of psychological safety to create a thriving organizational culture.

Explore the power of default options in nudging decisions without limiting choice. Understand their applications in business and the dramatic impact of automatic 401(k) enrollment on employee participation rates.

Explore the power of framing effects in decision-making. Understand how strategic presentation of choices can steer decisions in marketing, management, and public policy, leveraging insights from research on loss aversion.

Imagine walking into a supermarket to buy a jar of jam, only to be overwhelmed by dozens of flavors. This scenario illustrates Barry Schwartz’s Paradox of Choice, which shows how too many options can lead to anxiety and decision paralysis. Discover how this phenomenon impacts decision-making in various contexts, from retail to retirement plans.

Have you ever wondered what truly drives success in a business? It's more than just profits and sales. According to the 80/20 rule, a small percentage of factors, like organizational culture, drive the majority of results. Discover why investing in culture is the key to boosting engagement, innovation, and long-term growth.

Have you ever wondered if your abilities are fixed or if they can be developed over time? Carol Dweck's research on growth versus fixed mindsets offers profound insights into how our beliefs shape performance and resilience. Discover how fostering a growth mindset can transform organizational culture, driving engagement, innovation, and adaptability.

Discover the transformative power of nudging, a concept introduced by Nobel laureate Richard Thaler and legal scholar Cass Sunstein. Learn how subtle cues and well-designed environments can significantly improve decision-making, enhancing employee performance, customer satisfaction, and organizational efficiency.

When Daniel Kahneman and Amos Tversky introduced Prospect Theory, they revolutionized our understanding of decision-making under uncertainty. Their groundbreaking research revealed that human choices are often influenced by cognitive biases like loss aversion, the endowment effect, and framing effects. Discover how these insights into predictable irrationality can illuminate the complex landscape of business decisions.

In a quirky experiment, Dan Ariely discovered how the last two digits of participants’ Social Security numbers influenced their bidding on items, revealing our predictable irrationality. Dive into Ariely’s fascinating research on cognitive biases and learn how these insights can impact business decisions and leadership strategies.